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HTTPS Security & SEO Trust

HTTPS Security & SEO Trust

HTTPS Security for Swedish IR Websites: SSL/TLS as a Ranking & Trust Signal

Security and trust go hand in hand in the digital realm, especially forInvestor Relations websites that handle sensitive financial information and personal data. HTTPS (HTTP over TLS) not only encrypts data in transit but also bolsters your SEO and user confidence.

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SEO Benefits of HTTPS

     
  1. Ranking Signal: Since 2014, Google has used HTTPS as a lightweight ranking factor. Secure sites enjoy a modest, but measurable, boost in search visibility, critical for IR keywords on google.se.
    2.  
  2. Referral Data Preservation: HTTPS to HTTPS referrals maintain full referral data in Google Analytics, giving you accurate insights into traffic sources.
    3.  

Investor Trust Signals

     
  1. Padlock Icon: Modern browsers display a green padlock (or equivalent) for HTTPS sites. This visual cue reassures investors that press-release downloads, webcast sign-ups, and contact-form submissions occur over encrypted channels.
    2.  
  2. Trust Seals & Badges: Pair HTTPS with a privacy-oriented badge (e.g., “Data Encrypted with SSL/TLS”) to reinforce your commitment to security.
    3.  

Implementation Steps

     
  1. Obtain a TLS Certificate: Use a reputable CA (e.g., Let’s Encrypt for free, or a paid certificate with extended validation for      added credibility).
    2.  
  2. Server Configuration: Redirect all HTTP traffic to HTTPS, update internal links, and ensure mixed-content (HTTP assets on      HTTPS pages) is resolved.
    3.  
  3. HSTS Header: Deploy HTTP Strict Transport Security (Strict-Transport-Security) to enforce HTTPS at the browser level.
    4.  

Ongoing Maintenance

     
  1. Certificate Renewal: Automate renewals (e.g., via Certbot) to avoid expiry.
    2.  
  2. Security Audits: Periodically scan for vulnerabilities and update protocols (e.g., disable TLS 1.0/1.1).
Conclusion:
By switching your IR site to HTTPS, you earn Google’s trust (SEO gain) and investors’ trust (security reassurance). It’s a low-effort, high-impact enhancement that underpins all other digital optimizations.

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