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AI Discoverability & Search Optimization

AI Discoverability & Search Optimization

AI-Ready IR Content in Sweden: Structured Data & Schema to Dominate AI Search Results

The rise of AI-driven search is reshaping how investors discover information. Instead of scrolling through traditional search-result pages, many now ask AI assistants direct questions, “What was ACME Corp.’s Q1 revenue?” To capture this audience, your IR site must be AI-friendly.

Structured Data Markup

     
  1. Implementation: Apply FinancialReport and NewsArticle JSON-LD schemas to your filings and press releases.
    2.  
  2. Benefit: AI models mining the web for structured JSON data are more likely to extract accurate figures and      dates from your site.
    3.   

Plain-Text Executive Summaries

     
  1. Implementation: Include concise HTML summaries (100–150 words) atop PDF-based reports, highlighting key metrics (revenue, EPS, guidance).
    2.  
  2. Benefit: AI crawlers often skip PDFs; HTML summaries ensure your most important data is indexed.
    3.   

Clean Semantic HTML

     
  1. Implementation: Use descriptive headings (<h1>, <h2>), bullet lists, and tables marked up with <th> for column headers.
    2.  
  2. Benefit: AI relies on structural cues to identify salient content and context.
    3.  

API Endpoints for Data Access

     
  1. Implementation: Offer a simple REST API (e.g., /api/v1/ir/latest-report) returning JSON.
    2.  
  2. Benefit: AI developers and institutional platforms can programmatically fetch your data, further amplifying your      reach.
    3.   

Open Graph & Meta Tags

     
  1. Implementation: Ensure <meta name="description">, <meta property="og:title">, and <meta property="og:description"> accurately reflect each page’s      summary.
    2.  
  2. Benefit: Conversational AI and social-media previews surface trustworthy titles and descriptions, boosting click-through and brand consistency.
    3.  
By adopting these AI-readiness tactics, IR websites position themselves at the forefront of next-generation search, ensuring that when investors turn to AI assistants, your company’s disclosures are front and center.

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